Rowdy Energy and Pit Pay App Partner to Sponsor Two-Time Chili Bowl Champion Rico Abreu

Two-time NASCAR Cup Series champion Kyle Busch partners with Pit Pay to sponsor Chili Bowl champion Rico Abreu’s entry in this year’s Chili Bowl Nationals.

MOORESVILLE, N.C. (Jan. 7, 2021) – Rowdy Energy, the enhanced hydration formula energy drink created by two-time NASCAR Cup Series champion Kyle Busch, announced today that it will partner with Pit Pay, the only mobile pit pass app for the motorsports industry, to be co-primary sponsors for two-time Chili Bowlchampion Rico Abreu’s entry in this year’s Chili Bowl Nationals. The 35th annual running of the prestigious indoor event will take place Jan. 11-16 at the Tulsa Expo Raceway, a quarter-mile dirt track located inside the River Spirit Expo Center in Tulsa, Okla.

Abreu, who will once again compete for Keith Kunz Motorsports (KKM), captured back-to-back Chili Bowl titles for the Toyota powered organization in 2015 and 2016. Across 10 Chili Bowls, the 28-year-old driver has finished inside the top five in four of his eight A-Main appearances, including a fifth-place result last year.

“I’ve known Rico quite a few years now and we were texting back and forth a month or so ago and when the idea of sponsoring him in the Chili Bowl came up, I was interested and thought maybe Kyle (Busch) would be as well, so I reached out to him with the idea of co-sponsoring Rico to promote Pit Pay and Rowdy Energy,” said Frank Bolter, founder and owner of Pit Pay. “The Chili Bowl is an event that has a lot of eyes on it, but not only from race fans. It’s such a well-run event that track owners and promoters throughout the country are paying attention, so we felt it was a tremendous opportunity to gain exposure for our company as we look to increase the number of tracks around the country that use our mobile Pit Pay app in its second year.”

Pit Pay is currently adding tracks for 2021 to its existing roster of top-notch facilities. The Pit Pay app gives users the ability to purchase pit passes in advance for motorsports events across the U.S. and gives promoters the ability to sell pit passes in advance while instituting contactless pit entry procedures. Pit Pay is free to download from the Apple app and Google Play stores. Pit Pay will be highlighted on Abreu’s KKM Toyota for the Chili Bowl along with Busch’s Rowdy Energy.

“Rico is a two-time Chili Bowl winner and one of the most popular drivers in all of dirt racing, so when Frank reached out to me about co-sponsoring his Toyota for this year’s event, I felt that it was a great opportunity for Rowdy Energy to be a part of this prestigious event with a driver that can deliver results for our brand both on and off the track,” said Kyle Busch, co-founder of Rowdy Energy.

Rowdy Energy, with its a proprietary Enhanced Energy Formula, is a “better for you” energy drink, currently available in seven flavors including five sugar free options that are KETO certified. With Rowdy Energy’s focus on supporting those that embody a spirit of high performance, Abreu certainly fits the mold.

“The Chili Bowl is one my favorite weeks of the racing season and I’m especially pumped up this year to have two new and exciting companies onboard my KKM Toyota,” Abreu said. “I feel like my style is a perfect fit for the Rowdy Energy brand and I’m confident we can help Kyle sell some product because during Chili Bowl week there will be a lot of the fans that need help staying hydrated and focused after they watch all the action in person or via the broadcast every night. The Pit Pay App makes the process of checking into tracks more efficient for grassroots racers and by increasing awareness of this technology I look forward to being able to use it at more tracks around the country this year.”

Abreu spent the majority of his 2020 season racing winged sprint cars, where he picked up two wins in the Midwest Open Wheel Association Sprint car Series, one win during Pennsylvania Sprint Speedweek and one win on the All Star Circuit of Champions. He made four Indiana Midget Week starts with KKM in June, with a best finish of sixth, and earned a top five in POWRi among his limited midget schedule this year.

Every lap of the preliminary Chili Bowl action from Monday, Jan. 11 through Saturday, Jan. 16 – heat races, qualifying features, the Race of Champions and Saturday’s “alphabet soup” qualifiers – will be streamed live to FloRacing subscribers. The Chili Bowl Nationals C-, B- and A-mains on Saturday night, Jan. 16, will continue to air live on the MAVTV Motorsports Network and

About Pit Pay Inc:

Headquartered in Charlotte, N.C., Pit Pay Inc. launched the Pit Pay mobile pit pass app in 2019 to give users the ability to purchase pit passes in advance for motorsports events across the U.S. on Apple and Android mobile devices. With electronic I.D. verification and waiver execution, the Pit Pay app offers the only safe and secure advance purchase method for pit passes. For more information, please visit or interact on TwitterFacebook and Instagram. For more information on the Kart Pass app, please visit or interact on Twitter, Facebook and Instagram.


Kyle Busch is always striving to excel in everything he does not only on the racetrack where he has broken countless records and is a two-time NASCAR Cup Series champion but also off the track where he is a husband, father and business owner. After being in the energy drink space for over a decade, Kyle dreamed of creating his own enhanced, smarter energy drink so that he and his fans could achieve their goals.  That’s why in 2020, Busch and beverage entrepreneur Jeff Church collaborated together to develop their own product, Rowdy Energy.

With a focus on wellness for longevity in his career and life, the accomplished driver aptly nicknamed “Rowdy” for his will to win at all costs, created Rowdy Energy with a proprietary Enhanced Energy Formula.  Comprised of precise time-released caffeine, sugar reduction ingredients, amazing taste and hydration levels above leading sports drinks, Rowdy Energy is a “better for you” product. Specifically formulated for your needs to accomplish any challenge thrown your way and to be your most effective self. Rowdy Energy seeks to support those that embody a spirit of high performance, not just all-star athletes but the weekend warrior, superhero mom, the ambitious college student, the men and women in uniform.  

Rowdy Energy is currently available in seven flavors, including five sugar free options that are KETO certified. For our more traditional energy drink consumers, we designed a 60% less sugar option than the other leading energy drink brands. 

Share this Story