ROWDY ENERGY AND PIT PAY APP RETURN AS PRIMARY CHILI BOWL PARTNERS FOR RICO ABREU
By Fully Injected Motorsports | Tyler Altmeyer
MOORESVILLE, N.C. (December 31, 2021) – For the second consecutive season, Rowdy Energy, the enhanced hydration formula energy drink created by two-time NASCAR Cup Series champion Kyle Busch, and Pit Pay App, the only mobile pit pass app for the motorsports industry, will join efforts in becoming co-primary partners for two-time Chili Bowl Nationals champion and former USAC National Midget Series champion, Rico Abreu. The 36th edition of the highly sought after indoor event will take place on Monday through Saturday, January 10-15, at the Tulsa Expo Raceway within the River Spirit Expo Center in Tulsa, Oklahoma.
Certainly, no stranger to the Tulsa Expo quarter-mile, Abreu, once again at the helm of the Keith Kunz Motorsports (KKM) No. 97, captured back-to-back Chili Bowl titles for the Toyota-powered organization in 2015 and 2016. Impressive enough, in Abreu’s 11 Chili Bowl starts, the St. Helena, California, native has finished inside the top-five on four occasions, the most recent occurrence being a fifth-place result in 2020. Abreu qualified for the 2021 Chili Bowl A-Main and was scored 16th after starting fifth.
“We are thrilled to continue our partnership with Rico in 2022. He is a great fit for Rowdy Energy…on the track he’s one of the most exciting drivers in all of dirt racing and gets rowdy both on and off the track,” Kyle Busch said, two-time NASCAR Cup Series champion and founder of Rowdy Energy. “Rico is a great ambassador for our brand, helping us create awareness of our product which is why we chose to showcase our newest flavor, Blue Raspberry, in the Chili Bowl this year, which is now available nationwide at 7-Eleven.”
“It’s awesome to see the Pit Pay brand on Rico’s Chili Bowl Car along with Rowdy Energy for 2022,” Frank Bolter added, president of Pit Pay App. “Our technology was developed to bring a major league event experience to grassroots motorsports, Rico and Kyle both do a lot to promote and short track racing, and we are thrilled to align with their mission of growing and improving the sport. We will be introducing some new technology and tools for the industry in 2022, and the Chili Bowl is the perfect way to get the year kicked off!”
“I couldn’t be more excited to have the opportunity to once again represent Rowdy Energy and Pit Pay App at the Chili Bowl. This is an event everyone wants to be a part of, and an event everyone wants to win. To have Pit Pay and Rowdy Energy by my side again only adds to the fire and I’m ready to earn another Driller,” Abreu said. “Staying hydrated and maintaining focus are two important elements of success and Rowdy Energy is the key to each of those. It’s also important that we continue to increase the awareness of Pit Pay’s efficiency for grassroots racers and tracks. It’s valuable technology and I look forward to having the opportunity to utilize it at more and more tracks across the country.”
An accomplished open wheeler, Abreu’s most recent campaign included another full slate of winged sprint car competition in which three victories were earned including a 4-Crown Nationals triumph against the All Star Circuit of Champions. In addition, Abreu earned a victory during Knoxville Raceway’s Hard Knox program, hosted in conjunction with the Knoxville Nationals, as well as a win during Trophy Cup preliminary action in Tulare, California.
Every lap of the Chili Bowl’s preliminary schedule, as well as the annual Race of Champions and much of Saturday’s Alphabet Soup, will be streamed live to FloRacing (FloRacing.com) subscribers. The Chili Bowl Nationals C-, B- and A-mains on Saturday night, Jan. 15, will continue to air live on the MAVTV Motorsports Network and LucasOilRacing.tv.
ABOUT ROWDY ENERGY: With a focus on wellness for longevity in his career and life, Kyle Busch, the accomplished driver aptly nicknamed “Rowdy” for his will to win at all costs, created Rowdy Energy with a proprietary Enhanced Energy Formula. Comprised of precise time-released caffeine, sugar reduction ingredients, amazing taste and hydration levels above leading sports drinks, Rowdy Energy is a “better for you” product. Specifically formulated for your needs to accomplish any challenge thrown your way and to be your most effective self. Rowdy Energy seeks to support those that embody a spirit of high performance, not just all-star athletes but the weekend warrior, superhero mom, the ambitious college student, the men and women in uniform.
Rowdy Energy is currently available in seven flavors, including five sugar free options that are KETO certified. For our more traditional energy drink consumers, we designed a 60% less sugar option than the other leading energy drink brands.
ABOUT PIT PAY: Headquartered in Charlotte, N.C., Pit Pay Inc. launched the Pit Pay mobile pit pass app in 2019 to give users the ability to purchase pit passes in advance for motorsports events across the U.S. on Apple and Android mobile devices. The Pit Pay App offers a simple, hassle-free advance purchase experience for pit passes, event registrations and more. Pit Pay provides the promoter with a full suite of tools to manage their events. For more information on the Pit Pay app, please visit PitPay.com or interact on Twitter, Facebook and Instagram.